Luno, the leading regulated digital asset exchange in Malaysia, announced a new shopping campaign offering customers exclusive Bitcoin vouchers and a chance to win a NESCAFÉ® Dolce Gusto® Genio 2 Coffee Machine. From now until 30 September, customers can purchase the Bitcoin vouchers from the Voucher & Deals section of the Shopee mobile app for as low as RM1.99 and redeem them via the Luno app to buy Bitcoin. This launch is in conjunction with Shopee’s 9.9 Super Shopping Day campaign, currently ongoing until 9 September.
As part of Luno’s campaign, customers who purchase the Bitcoin vouchers and redeem them within the campaign period are entitled to a free RM50 NESCAFÉ® Dolce Gusto® voucher. The voucher can be used to buy NESCAFÉ® Dolce Gusto® products on the Shopee NESCAFÉ® Dolce Gusto® Official Store. In addition, customers that have redeemed the Luno voucher are entitled to an entry for a lucky draw in which three winners will be chosen to receive a NESCAFÉ® Dolce Gusto® Genio 2 Coffee Machine worth more than RM500. The lucky winners will be announced on 14 October.
The campaign is part of Luno’s commitment to offering Malaysians a convenient and safe platform to invest in cryptocurrencies. This is in line with the company’s effort to drive cryptocurrency awareness and adoption among Malaysians and revolutionise the way money is viewed and used. In addition, Luno wants to make buying Bitcoin as easy as making a cup of coffee, creating an accessible option for everyday consumers.
Aaron Tang, Luno Malaysia Country Manager, said, “We are excited about our latest campaign with Shopee as we hope it will show Malaysians how easy it is to invest in cryptocurrencies safely through our regulated platform. Collaborating with Shopee is part of our continued initiative to provide an innovative way to purchase cryptocurrencies. Our goal is to lower the barrier to entry for Malaysians to invest in cryptocurrencies, whether they are beginner investors or seasoned investors. For those curious about investing in Bitcoin, the campaign giveaway offers the perfect introduction to the world of cryptocurrency while enjoying a nice cup of coffee.”